May 11, 2015

Justin Donnelly introduced miniSTEP and miniSPIRAL to STORY's Rachel Schehtman, West Elm's Mo Mullen, and the Oprah Networks' Adam Glassman at STORY's May 2015 Pitch Night.  Set in a 2000 square foot store located in Manhattan’s 10th Ave. retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store.  STORY's premise is to create a retail concept that serves as a matchmaker between brands and consumers, integrating strategies of marketing, merchandising and business development.